There’s currently a ton of material (articles, videos, podcasts, pdf, eBooks and a 2hour movie) on how to create and implement a content strategy, come up with keywords, topics, and produce great shareable content, but measuring the success of that same content seems to be one of the dodgy areas of content marketing.Just a few years back, content marketers were comfortable with measuring the success of their content with page views. Well in their defense, at the time, there was little that could be measured. But now, thanks to the technological advances in marketing analytics, we can measure and analyze just about everything in marketing, trace every dollar spent and attribute every dollar earned to a specific marketing effort. Here[…]

Volkswagen Ameo Overview The Ameo debuted in the sub-four-metre car sedan segment in 2016. It was exclusively tailored to fit in the Indian market for the customers to reap tax benefits, however, a report states that the Volkswagen Ameo would probably be discontinued by the first quarter of 2020.”We will not do any products like the Ameo. The Sub-four metre sedan is a very, very tricky product. It works only when the hatch that it’s based on, is significantly below four metres (in length), otherwise, the aesthetics of the car won’t work,” said Gurpratap Boparai, head of Volkswagen Group India. “Nobody makes a global car to fit a length,” he further added. The Ameo rivals the Ford Aspire which managed[…]