As competition for real estate agents continues to grow, the need for unique and high-quality marketing techniques is also on the rise. The holiday season is the perfect time for agents to incorporate a festive flare into their marketing strategy.
There are so many things to look forward to during Thanksgiving weekend, and we’re not just talking about your delicious dinner. Thanksgiving is also one of the best holidays for real estate marketing because you can show your thanks to the clients and communities that help make your real estate success possible. Whether you’re giving a gift, raising money for a good cause, or just letting clients know that you care, now is the time to start thinking about Thanksgiving marketing. Get started with our five delicious Thanksgiving marketing ideas, cooked to perfection for the start of the holiday season.
Here are five ways for you to carve out a name for yourself and stand out from the competition this Thanksgiving.
Give Thanks with a Treat for Clients & Referral Partners
Who doesn’t love to receive a tasty treat in honor of the Thanksgiving holiday? Start your Thanksgiving marketing plan by providing the gift of great food, to show your thanks to clients and anyone who frequently sends referrals your way. You can have something sweet—like pumpkin pie—delivered from a local bakery, or hand out thank you gifts in person for extra impact. Food is always a winner and works well during Thanksgiving. For more details on Online Marketing Services for Real Estate check Controlenter
Personalized Email Marketing for Thanksgiving
Email marketing for Thanksgiving can be a little tricky, but the right message is still very effective. Make your Thanksgiving email marketing stand out by personalizing it for each client, and go the extra mile to create brief video messages for each person to include in your email. A short, personalized email message will show them that you’re thankful, and not just trying to score points with a quick, generic thank you note that’s the same for every client.
Host a Catered Open House
Show some love to your prospects and clients, while obtaining marketing exposure for one of your current properties. Hosting a catered open house with all of the Thanksgiving trimmings is an excellent way to accomplish both goals. A catered party, where clients can explore the listing and feast on fabulous food, is a unique way to promote your brand, create lasting memories, and demonstrate how your business is willing to go the extra mile for clients.
Celebrate the Season on Your Real Estate Blog
For real estate blogging, the holiday season is one of the best times of the year. Thanksgiving provides the perfect opportunity to cook up some blog posts about what you’re thankful for, and how much you value the business of your clients. Of course, there will still be people looking to buy and sell homes during the holidays, so timely, holiday-themed real estate advice also works well during the Thanksgiving season.
Pitch In to Raise Money or Acquire Supplies for Good Cause
What could be a better way to show your thankful spirit than by raising money, collecting supplies, or donating your time to a good cause? The holidays are a busy time for local charities in every area, so hosting a fundraising event, setting up a supply drive, or organizing a crowd-funding campaign are powerful ways to make a positive, public statement about your business while showing your goodwill in the process. Charity drives also work great as annual events that clients can look forward to each year.
Your real estate marketing should be one of the biggest assets for your business, and we’d love to help you grow with targeted marketing for every season. Contact us to learn more about all of our real estate marketing services.