Days are gone when many people see the social media as a huge place for teenagers who just want to socialize with other people, play games, and connect with their friends. Nowadays, people from different parts of the world have depended themselves on the internet and given that, at this very moment in time, our society has given the world of social media an authority to be a powerful tool in advertising our businesses. In this article, you will learn some tips that will help you make your business dominate the field of social media as a form of marketing. Below are some of them: 1. Including a share button for Facebook on your business website will help you[…]

Most savvy business owners and content marketers understand the importance of external links. They’re a crucial ranking factor (as evidenced by new studies year after year, such as this brand new Stone Temple Consulting Study) and they’re a strong trust signal from other high-quality websites. Where a lot of businesses stumble, however, is using internal links to direct link equity to where it will have the biggest impact. Internal links don’t earn you link equity-like external links do, but they’re essential for directing traffic to pages that traditionally attract fewer links or need a much-needed boost in SERPs. In this article, we’ll break down the dos and don’ts of a good link structure, why you need an internal link strategy,[…]

With a number of features and new functionality being introduced to the major social media networks in March, we thought we analyse these and their impact on business users’ on this week’s Social Media Analysis- Recent Developments in Social Media. A. First up is Twitter’s ‘Partner Audiences’ which was introduced on 5th March. Through this, Twitter Advertisers can reach audiences through analyzing their purchase behaviours. This is more like connecting digital advertising with offline sales in order to give advertisers a better chance to identify their target market precisely. This is a huge leap in digital advertising for sure, but Twitter wouldn’t have done it without the collaboration with Acxiom and Datalogix. B. Surpassing the 2 two big leagues (Facebook[…]

Links were the first major “Off-the-page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis as a way to improve relevancy. Despite the chatter around other signals, links, along with content remain the most important external signal for Google’s search rankings. But as you’ll find, some links are more valuable than others. 1. Lq: Link quality If you were sick, which would you trust more, the advice from five doctors or from 50 random people who offered their advice as you walked down the street? Unless you’ve had a really bad experience with doctors, you’d probably trust the advice[…]

Simply put, cloud computing is computing based on the internet. Where in the past, people would run applications or programs from software downloaded on a physical computer or server in their building, cloud computing allows people access to the same kinds of applications through the internet.When you update your Facebook status, you’re using cloud computing. Why are so many businesses moving to the cloud? It’s because cloud computing increases efficiency, helps improve cash flow and offers many more benefits. Check out ten of the best below. 1. Flexibility Cloud-based services are ideal for businesses with growing or fluctuating bandwidth demands. If your needs increase it’s easy to scale up your cloud capacity, drawing on the service’s remote servers. Likewise, if[…]

Turning your social media accounts into a conversion engine is not as easy as it sounds. It may require a lot of knowledge on social media buying and digital marketing. Moreover, you need to find the right tool in order for you to make the most out of your digital marketing strategy. Answering a lot of queries can be a daunting task. Just imagine the pressure of accommodating all the customers’ questions prior to your service or products that you offer via social media networks. Therefore, having the right combinations of apps will make your social media marketing campaign easier and won’t force you to sit down on your desk for a long period of time. Here are the most[…]

If you’ve recently heard about a cloud calling or VoIP cloud and are wondering what these terms mean, you’re not alone. Many people are curious about the new options for Internet telephone service and whether they will be better or more affordable than regular telephone services. What is a VoIP cloud? A cloud-based phone system, also known as an Internet phone system, is one of the newest options for phone service. VoIP is short for “voice over Internet protocol.” VoIP services involve using both software and hardware as a medium for Internet calls. This allows users to make free or low-cost phone calls to anyone on the planet, no matter where that person is or what technology they are using to[…]

As the most popular nonimmigrant visa available, the H-1B is highly sought-after due to its relatively simple eligibility requirements. First, let’s talk about what goes into the process so that we can get a better understanding of how long the H-1B processing time is for each step: 1. The first thing you will need to do is find an employer in the U.S. who is willing to sponsor you throughout the H-1B process. This employer will be responsible for giving you a specialty position that requires at least a bachelor’s degree. They will also be responsible for paying all of the mandatory fees associated with petitioning for the visa 2. Now that you have found a sponsor, that employer must[…]

In this section, you will learn about some of the different types of evaluation that can be used in your health education activities. Look carefully at Figure. It illustrates the three most usual types of evaluation. 1 Process evaluation Process evaluation is concerned with assessing the process of your health education implementation and how the work takes place. It can be carried out throughout your activities and can guide you to make changes to maximise your effectiveness and efficiency. In process evaluation, you evaluate the progress of work performance — whether the planned activities are carried out efficiently, cost effectively and as scheduled. Process evaluation is conducted while health education activities are going on. Check for Educational Evaluations in US at[…]

Evaluation is a process used by researchers, practitioners, and educators to assess the value of a given program, project, or policy. The primary purposes of evaluation in public health education and promotion are to: (1) determine the effectiveness of a given intervention and/or (2) assess and improve the quality of the intervention. Through evaluation, we can identify our level of success in evoking desired outcomes and accomplishing desired objectives.This is accomplished by carefully formulating specific, measurable objective statements that enable evaluators to assess if the intervention influences intended indicators and/or if the correct measures were used to gage effectiveness. Determining the impact of our efforts has vast implications for the future of the intervention. For example, through evaluation we are[…]