You’re never too young to start a business. Business ideas pop into the minds of people of all ages. Well, didn’t we all attempt to make a quick buck when we were younger by selling something to our siblings, friends or parents? So if you’re reading this and you’re young then I hope this encourages you to not only consider any business ideas you may have but also to pursue them. After all, start-ups don’t start unless someone starts them. June in South Africa is considered a month where we celebrate our youth. One reason we should celebrate the youth of today is because their tenacity and ambitions are inspiring. Someone slightly older may suffer from analysis paralysis when contemplating[…]

Vivid Digital Video marketing can be huge for managed service providers. It’s a great way to interact with your target audience and current customers. But all too often, video marketing for managed service providers is niched into TV advertisements or product demos. Little do most IT consultants know, there is much more you can do with video. Here are some crucial stats that you need to know about video marketing before we get started: A. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. B. 51% of marketing professionals worldwide name video as the type of content with the best ROI. C. Sixty-four percent of consumers make a purchase after[…]

There’s currently a ton of material (articles, videos, podcasts, pdf, eBooks and a 2hour movie) on how to create and implement a content strategy, come up with keywords, topics, and produce great shareable content, but measuring the success of that same content seems to be one of the dodgy areas of content marketing.Just a few years back, content marketers were comfortable with measuring the success of their content with page views. Well in their defense, at the time, there was little that could be measured. But now, thanks to the technological advances in marketing analytics, we can measure and analyze just about everything in marketing, trace every dollar spent and attribute every dollar earned to a specific marketing effort. Here[…]

Does your website have a weight problem? Page bloat is becoming a huge issue in cyberspace. Symptoms include slow page loads, decreased page rankings, and unhappy visitors who never return. Fortunately, there’s a cure for bloated, heavy pages. The following tips will help your website perform well and provide the kind of user experience all site owners and content creators dream about. What Causes Page Bloat? Occasionally, it can be caused by a technical glitch that generates too many pages. The more pages Google has to analyze, and the lower the content quality, the lower your website will rank in search results. Other causes for page bloat are: * Excessive coding * Too many pages with unoriginal or stale content[…]

Now look on how you can use LinkedIn more effectively for your business, we are going to take your LinkedIn experience just a bit further and show you how to work on yourself and the way you appear to other LinkedIn users. We have already shown you how to create a LinkedIn page that gets response and now let’s get started with making you a better LinkedIn user. For more details on SEO Company London. Take a look at your “Experience” section and be sure that it isn’t lacking any information that is necessary to support your career. Do the jobs that you have listed support each other? Did you utilize all 1,000 characters to properly describe yourself and your[…]

If your small business isn’t being talked about on social media as much as you would like, maybe it’s your communication that’s holding you back. Many new social media users are still in “personal mode” and what I mean by that is that they don’t know what to post, when to post it or even who to post it to. When you post to your personal accounts, you live by your own rules and post whenever the need arise. In business, this could become a costly mistake as it will waste all of your social media resources and garner no results.For Digital Marketing Company in Hyderabad visit Vivid Digital Let’s take a look at the When, Who, Where and How[…]

We have all heard the saying, “Too much of a good thing can’t last” and for many of us that rings true in certain aspects of our daily personal and business life. Your latest product is a big hit and sales are through the roof, or one of your articles has gone viral and people are reading it, sharing it and talking about it around the world. These are good things for your business, but they don’t usually last. Another product comes out, people start sharing another article and yours is soon old news.For Affordable SEO packages/ in UK check Vivid SEO. The same can be said about social media. A lot of buzz about your product, brand or company can[…]

Ultimately, it is the business, marketing, and brand development strategies which drive the growth of a business, so it is important to have a sound marketing strategy and branding in place before working on the digital tactics. Otherwise, it’s likely your hard work on the digital tactics will be wasted if they are directed at the wrong audience and your value proposition isn’t strong enough. The key trend here is the way digital technologies and media offer the opportunities for digital disruption. Yet digital marketing is not always used as a disruptor. As I discuss in my Digital Marketing: Strategy, Implementation and Practice book, digital marketing is more often used for market penetration than new product or market development (these[…]

When it all comes down to it, it does not matter if you own a small business or you happen to be a multinational brand, one thing that you‘d want for your firm is for it to flourish and to gain new leads. While attracting the attention of new customers is great, it is highly important for you to retain your old customers as well. Loyalty to a brand is what allows businesses to flourish. Your biggest assets are your customers, especially your existing ones. Your loyal, existing customers represent the majority of your sales, and that is why it is essential for you to improve your customer retention techniques! What Is Customer Retention? Customer retention rate means how well[…]

  Days are gone when many people see the social media as a huge place for teenagers who just want to socialize with other people, play games, and connect with their friends. Nowadays, people from different parts of the world have depended themselves on the internet and given that, at this very moment in time, our society has given the world of social media an authority to be a powerful tool in advertising our businesses. In this article, you will learn some tips that will help you make your business dominate the field of social media as a form of marketing. Below are some of them: 1. Including a share button for Facebook on your business website will help you[…]