We have all heard the saying, “Too much of a good thing can’t last” and for many of us that rings true in certain aspects of our daily personal and business life. Your latest product is a big hit and sales are through the roof, or one of your articles has gone viral and people are reading it, sharing it and talking about it around the world. These are good things for your business, but they don’t usually last. Another product comes out, people start sharing another article and yours is soon old news.For Affordable SEO packages/ in UK check Vivid SEO. The same can be said about social media. A lot of buzz about your product, brand or company can[…]

Ultimately, it is the business, marketing, and brand development strategies which drive the growth of a business, so it is important to have a sound marketing strategy and branding in place before working on the digital tactics. Otherwise, it’s likely your hard work on the digital tactics will be wasted if they are directed at the wrong audience and your value proposition isn’t strong enough. The key trend here is the way digital technologies and media offer the opportunities for digital disruption. Yet digital marketing is not always used as a disruptor. As I discuss in my Digital Marketing: Strategy, Implementation and Practice book, digital marketing is more often used for market penetration than new product or market development (these[…]

When it all comes down to it, it does not matter if you own a small business or you happen to be a multinational brand, one thing that you‘d want for your firm is for it to flourish and to gain new leads. While attracting the attention of new customers is great, it is highly important for you to retain your old customers as well. Loyalty to a brand is what allows businesses to flourish. Your biggest assets are your customers, especially your existing ones. Your loyal, existing customers represent the majority of your sales, and that is why it is essential for you to improve your customer retention techniques! What Is Customer Retention? Customer retention rate means how well[…]

  Days are gone when many people see the social media as a huge place for teenagers who just want to socialize with other people, play games, and connect with their friends. Nowadays, people from different parts of the world have depended themselves on the internet and given that, at this very moment in time, our society has given the world of social media an authority to be a powerful tool in advertising our businesses. In this article, you will learn some tips that will help you make your business dominate the field of social media as a form of marketing. Below are some of them: 1. Including a share button for Facebook on your business website will help you[…]

Most savvy business owners and content marketers understand the importance of external links. They’re a crucial ranking factor (as evidenced by new studies year after year, such as this brand new Stone Temple Consulting Study) and they’re a strong trust signal from other high-quality websites. Where a lot of businesses stumble, however, is using internal links to direct link equity to where it will have the biggest impact. Internal links don’t earn you link equity-like external links do, but they’re essential for directing traffic to pages that traditionally attract fewer links or need a much-needed boost in SERPs. In this article, we’ll break down the dos and don’ts of a good link structure, why you need an internal link strategy,[…]

With a number of features and new functionality being introduced to the major social media networks in March, we thought we analyse these and their impact on business users’ on this week’s Social Media Analysis- Recent Developments in Social Media. A. First up is Twitter’s ‘Partner Audiences’ which was introduced on 5th March. Through this, Twitter Advertisers can reach audiences through analyzing their purchase behaviours. This is more like connecting digital advertising with offline sales in order to give advertisers a better chance to identify their target market precisely. This is a huge leap in digital advertising for sure, but Twitter wouldn’t have done it without the collaboration with Acxiom and Datalogix. B. Surpassing the 2 two big leagues (Facebook[…]

Links were the first major “Off-the-page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis as a way to improve relevancy. Despite the chatter around other signals, links, along with content remain the most important external signal for Google’s search rankings. But as you’ll find, some links are more valuable than others. 1. Lq: Link quality If you were sick, which would you trust more, the advice from five doctors or from 50 random people who offered their advice as you walked down the street? Unless you’ve had a really bad experience with doctors, you’d probably trust the advice[…]

Turning your social media accounts into a conversion engine is not as easy as it sounds. It may require a lot of knowledge on social media buying and digital marketing. Moreover, you need to find the right tool in order for you to make the most out of your digital marketing strategy. Answering a lot of queries can be a daunting task. Just imagine the pressure of accommodating all the customers’ questions prior to your service or products that you offer via social media networks. Therefore, having the right combinations of apps will make your social media marketing campaign easier and won’t force you to sit down on your desk for a long period of time. Here are the most[…]